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What Is Private Label Rights Content And How To Use It Effectively

Written on November 22, 2006 – 1:21 pm | 352 views | Posted in PLR Content by User Image

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[tag]Private Label Rights Content[/tag] is becoming increasingly popular as people have started realising that Content is King and that high-quality content or information is the most important requirement to popularize a website. An alternative to using Private Label Rights (PLR) Content is that you can have articles written by freelance writers at sites like Elance or Rentacoder, but it, rather, becomes an expensive proposition. For those who are not yet generating a high income through AdSense or affiliate sales, Private Label Rights Content (PLR Content) provides a welcome alternative. This is also called PLC or Private Label Content.

What is Private Label Rights Content?

PLR Content generally refers to articles, manuals, software and e-books that are free for subscribers to use as they wish. A few restrictions apply to these PLR content. You cannot claim copyright to PLR Content, or submit it to article sites (some membership sites allow this!), unless you change the content significantly. What is meant by ’significantly’ is that you need to change more than 50 - 60% of the content so that you cannot equate it to the original article anymore. There are several websites offering PLR Content. The cost of membership varies, but typically ranges from around $24 to $97 a month. For this, you might receive anywhere from 150 to 400 articles per month in various niches. Some sites also offer [tag]e-book covers[/tag], [tag]site header graphics[/tag], complete product like a fully built PLR website, an ebook or a fully functional software with source code and even ready-made sales letters and thank you pages.

To use PLR Content to the best advantage, you need to be aware of a few things. We will discuss PLR content articles here but the same rules apply to other PLR content as well.

How Do You Use PLR Content Articles?

The most common use for PLR Content articles is to provide useful, interesting content for websites. There are other uses, however. Think about your immediate needs. If you require an incentive for people to sign up for your newsletter, you can offer an e-book or training manual made up from PLR Content articles. It’s easy to tweak these to be more relevant to your website and your clients. You need to find out what do your clients or visitors most need to know?

You could also create an e-course (anything from 6 to 52 articles - a short e-course, or one that offers an article for each week of the year). This gives you an excellent reason to stay in touch with your clients on a long term basis. If you make the e-course interesting, then you will have a continuous stream of repeat visitors.

How Should You Alter PLR Content Articles?

Submitting articles to public article directories along with your resource box is a great way to generate traffic to your websites. However, many directories don’t allow you to submit [tag]duplicate content[/tag] - ie, you have to submit your own unique article. Therefore, before submitting an article that you obtained from a Private Label Rights Content resource, it’s advisable to first alter the article in such a way that it is no more recognizable as the original article. Here are a few tips in that regard…

Change the article’s Title. If you are using [tag]keyword-optimized articles[/tag], change the title but not the keyword in the title. So if your article is based on the keyword “Car Buying Tips”, your title might be “Mercedes Benz Car Buying Tips” or “Car Buying Tips in Atlanta” and so on.
Modify the opening paragraph. All you need to do is make sure that your keyword appears at least once or at most twice. Examine the rest of the paragraph. Find out how to modify a statement but still mean the same thing? Use your Thesaurus liberally and alter the tone or use synonyms. You could consider adopting a more friendly or casual approach while dealing with a topic. You could add to the introduction or you may change it altogether.
Work through the body of the article. Use variations to the same word liberally. In other words, use synonyms. Change, add or delete sentences. Present the facts in different orders. Expand the paragraph by adding some new points. be creative and rewrite in your own words. Break a long article into a couple of shorter articles. But, while doing this, please ensure that the shorter articles are complete in itself.
Rework on the ending. Create certain actionable points. This will help the readers to decide what to do next after reading the article. Add some of your affiliate links. But, these affiliate links should look as a part of the article. You may write a lead-in to your own product or services.

Blend Multiple Articles Into One

You can give a complete facelift to a Private Lable Rights content article if you take two or more such articles on the same theme and blend them into one longer, better informative article. If an article is not loaded with adequate information, then also you may be required to do this exercise. Use your judgement. The ultimate test is that the readers should love it and they should crave for more of such stuff from you.

Think Over The Box Or Outside the Square

Many of the PLR Content articles are distributed in batches that are relevant to one niche. For instance, during a month, you might receive 30 articles on cell phones, 30 on golf, 30 on travel and 30 on credit cards. Let’s say that you are busy building a travel site. It might seem at first glance that only 30 of the 120 articles are relevant to your needs.

It is not necessarily so! Could any of your golf articles be used to fit the theme of golf vacations? Golf vacations are very popular as a niche subject. And you can also merge communication while you travel? Does the traveller need a new cell phone that will easily adapt to overseas communications? How will the traveller pay for his expenses like hotel during his vacation or business trip? He may need to explore credit card options?

Hope you can understand how this is done. You need to be creative in your use of Private Label Rights Content. This will ensure that you get your money’s worth.

Important Final Tip - Insist on Top Quality!

With Private Label Rights Content becoming popular, several PLR Content sites are being introduced. Do a good analysis of these PLR membership sites. Check out the quality of the articles on offer, and especially the niches being targeted. Niche areas like golf and credit are popular, and that’s exactly what you want. You want to go where there is an *existing* demand. You do NOT want obscure niches where there is little activity. You WANT to go where there is competition and at the same time not too much competition. Too much competition will also require a lot of time before your site will mature and start yielding revenues. Naturally, the profitable niches will always have competition. Where there is competition, there are buyers! So you want to look for demand, look for competition but less, and carve your niche!

Finally, consider becoming a member of at least 4 to 5 good PLR Content sites. I strongly believe that it is worth spending some money on excellent quality, multiple niche PLR content. This will pay you back with more traffic, faster indexing and more revenue through Google Adsense as well as Affiliate commissions.

I am mentioning below a few excellent PLR membership sites. Normally, good quality PLR membership sites accept only limited members. These sites might have closed for any additional membership. Please check them out. A few membership may still be open, if your are lucky.

PLRights - They give two excellent niche PLR products every month. These include ebooks, audio, pre-built websites, articles, sales and thank you pages, etc.
Info Go Round - This is the cheapest of all the PLR sites that I am a member but I would still say that it is the best. Here, you not only get niche article packs every month totalling around 300 - 350 articles but they also have a database of 1000’s of PLR articles from where you can download content as and when you require them. Also, they have Instant [tag]Niche Site Builder[/tag] and Instant [tag]Newsletter Generator[/tag]. Above all else, you can also become an article publisher with them and get paid for writing articles and get your PLR membership practically free.
PLR Pro - This again is an excellent PLR article site. They give you 11 niches with 40 Articles per niche every month. And, all of them are keyword optimized and very well written.
Article Underground - Every month, you receive 400 keyword optimized very well written articles on different niches.