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Let me say something about myself. I am V.K. Rajagopalan from New Delhi, India. I am married and have two teenaged boys.

I have a Management Degree in Marketing and a Post Graduate Degree in Finance. I also have several other qualifications and certifications in various areas of IT, SAP, etc.

I have about 30 years of work experience. Out of that, I have been in Finance for about 10 years and about 20 odd years I have spent in IT. I have vast experience right from finance to programming, networking and systems analysis to a consultant, project & program management and a pre-sales professional. I have had the opportunity to hold senior managerial positions in different organizations and in various capacities.

I also have experience and a flair for people management and all about HR practices. I have a very good reputation as being an excellent people manager.

I left my 9 to 5 job and started a full time career in Internet Marketing from October 2005. I have learnt a lot along the way. Above all, I have learnt to filter out the hype surrounding Internet Marketing and I have understood what is possible and what is not possible in Internet Marketing.

With my experience in Internet Marketing business, I definitely agree with one thing! If you are sincere, hard working and diligent, there is huge revenue potential in this business.

The purpose of my having created this website, “The Associate Reference.com”, is two fold:

  1. Share the knowledge that I have gained as an Internet Marketer. Not only the knowledge but the difficulties and pitfalls that I faced in this business. I hope that this will help give clear directions to new comers to this business, thereby considerably shortening their learning curve.
  2. I plan to share my special knowledge in Affiliate Marketing, also called Associate Marketing, by introducing Affiliate Products which are high paying and at the same time give excellent value for money to the end users of these products and services. Apart from regularly reviewing top quality affiliate products, I also plan to have a multi-category Affiliate Products Directory and Catalog. This directory will include only the Best Of Breed Affiliate Products after going through stringent selection process.

I hope you enjoy my site as much as I enjoy creating and maintaining it!

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