The months leading up to Christmas can be some of the most lucrative for online retailers, but don’t buy in to the Black Friday hype. Not only is the infamous shopping day losing favor among real-life shoppers. A series of lackluster after-Thanksgiving deals at major online outlets has soured the consumer base. Now it seems, sales are interest-based rather than price, which is spectacular news for small-time site owners who can’t compete with the big box stores’ online locales.
To ensure success, new site builders want to find a website host that provides easy website site building with professional email list building and shopping cart integration. Plans appropriate for small businesses can be found with new and experienced hosts, such as the ecommerce web hosting from Network Solutions.
Blogs are also growing in popularity, especially those fueled on WordPress’s easy to navigate publishing system. These kinds of store pages are easier to update for people who are new to the internet, and offer users the ability to easily update their basic designs. For those without an interest to build their own sites themselves, blogs present a more affordable way to start up as well. It takes much less time to build or modify a blog than a website, which means fewer hours billed to the business owner.
Today’s best ecommerce software integrates the basics like email management, traffic statistics and shopping cart systems. It also allows for blog setup versus requiring the establishment of a full site. Getting an online store in place in order to cash in on the holidays can be both affordable and relatively stress free.