It’s undeniable that if you add audio to websites it will increase your results. If you’re not using audio on your sites, you’re making a mistake. Adding it raises your opt-in conversions. It boosts sales, too.
Why does it work?
There’s no real mystery. The web is mostly silent. It makes your site more “human”. It also makes your site feel more real. Basically, audio brings your site to life. Which fascinates greater interaction from your visitors.
Some more benefits
Adding audio increases your profits in two ways. You’ll convert more visitors into buyers. Secondly, you will not have to spend as much to make the sales. You see, you’ll be able to skip the expensive copywriter. You can just add your own audio. An authentic message from you will do more than the best ad copy.
You’ll get more subscribers, too. The reason this works so well is because people need to be told what to do. So you just add a simple audio that says: Put your email and name into the form and submit. Just this one simple thing will boost opt-ins up to 315%!
Some web audio ideas
A welcome message on your homepage. Most people abandon a website within just a few seconds. Your welcome message could make them stay when they would normally leave.
Step-by-step instructions. The same principle the we used to boost opt-ins applies. You just explain what to do first, then next, etc. That includes filling in your order form!
Testimonials for your product or service. Written testimonials are good. But an audio testimonial is better. It’s pretty easy to fake a written testimonial. Using audio makes it much more believable. And that increases your results.
Sneaky tick
What about creating an entire product using audio? Audio is faster to produce than anything else. And it still has a high perceived value. Think about how popular podcast are. Plus you can get them transcribed cheap. This is the easiest way to “write” an eBook!
Is it hard to add audio?
It’s not hard at all. There’s software that will show you how to add audio to a website. The software does all the work. The program records and then converts the recording and generates an audio button. You just copy and paste into your website. There’s nothing to worry about.
Summary
Let’s take another look at the benefits. Using website audio will increase your conversion rates. No doubt your sales will go up. You’ll get more subscribers. And you can quickly produce products and website sales copy. You’ll be one of the few you use these strategies. But audio is a really big time and money saver. Start using it today and you’ll be glad you did.
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