Why you must presell
If you want to make more money as an affiliate, you must presell.
Before we begin, we need to first define what preselling is. There are two components to it – art & science. And it’s function is to prepare your reader to buy something. Then when they’re ready, refer them to the product website so they can buy it. If you do it well, it’s completely invisible.
Basically, you give them some content. Then send them to the sales page. In just a minute, I’ll explain exactly how to presell. First, it’s important to understand why we do it. Here are a few benefits of preselling:
- It builds trust – Once you have your readers’ trust, they will click your links more readily. Which obviously means you’ll make more sales.
- It takes your reader out of defense mode – When you’re preselling vs. pitching, you’re reader doesn’t feel the need to be guarded. And in turn they read to understand what you’re saying. So your message gets across.
- It puts them in a buying mood – Now they trust you and feel open to your message. And in turn, they’re open to other messages, as well. This includes the sales website you send them to! Sending them to the sales page in this state makes them more receptive to the actual pitch.
- You make more money – Now your reader arrives at the sales page in a buying mood. Open to the sales message and feeling safe. This dramatically boosts your sales rate!
- It increases customer satisfaction – People like to make their own buying decisions. Instead of being manipulated into buying. And this makes them feel better about the product they purchased.
- Preselling increases your bottom line – A satisfied customer doesn’t ask for a refund. Less refunds means more affiliate money stays in your pocket.
Obviously, it’s important to presell. You make more money. Your customers are happier. That’s a clear win-win.
How does it work?
OK, now you understand why it’s so important. So, hopefully you’ve decided to start preselling. So, let’s talk about how to make it work. As I mentioned earlier, it’s both an art and a science.
Mastering the art
The first step is in getting your readers to trust you and open up. And the only method of doing this is to give exceptional value to your readers. The art of this is to provide enough information to be of value, but not enough to satiate the hunger. So you send them to the product website with a hunger for more of what the product provides. And because you’ve gained trust, they’re more receptive to the sales message and more likely to buy.
The science component
You also have to include some very specific things.
First of all, it’s important HOW you present your information. You have to have your end in mind. Your goal is to sell the product you’re promoting. How can providing information accomplish this goal? One way is to give them enough info to whet the appetite, but not enough to satisfy it. The other method is to explain all the details and expose how difficult it is to do what you’re explaining. Whichever method, you send them to a product website that solves the problem you just created.
You also have to link to the product you’re promoting discretely. Instead you link directly to the product sales page. This increases your clicks. But how will you earn affiliate commissions if you don’t use your affiliate link? There’s a trick to make this work… You “pre-cookie” your reader before sending them to the sales page.
You also want to link to the sales page from inside your article’s content. It’s habitual to click on words and phrases that are hyperlinked. Plus, if you link on relevant words, it only makes sense to click on there.
What you have now is a super powerful system for affiliate marketing success.
Now for the bad news…
It’s extremely difficult to do this correctly. Think about everything that goes into crafting an effective preselling article: Great content. The entire process depends on your being able to provide useful information to your readers. To do that you have to have enough information to be valuable and be able to present it in a useful way. Strategic writing. Yes, you must providing useful content. You also have to present the info in a way that provides real value. While at the same time making them want more. Or provide so much information that they see how hard it will be to implement.
Choosing your products. You also need to determine what products you’ll be preselling. If you can manage to get the article written well. Your efforts are completely wasted if you don’t pick a winning product.
The technical know-how To be most effective you have to use the “covert cookie” method. This is pretty easy – you just make a 1 pixel X 1 pixel image with no border and make the “source” of the image your affiliate link. (But if you do it wrong, you won’t get paid for the traffic you send.)
In closing:
Now you know exactly how to presell effectively. And doing this increases your affiliate commissions by over 500%! So, start now and develop preselling content for all your affiliate promotions. Don’t wait another minute. Put in the effort to reap the greater rewards.
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