Summary
I am going to give you a brief overview of:
- ProfitLance’s approach to Affiliate Marketing
- Summary of the course
- My conclusion and recommendation
Overview
ProfitLance gives you a very basic introduction to Internet Marketing, covering the three fundamental areas, which are:
- Market Selection
- Traffic to your web site
- Conversion, from visitor to buyer
The course is project management based with a series of exercises to help you build your essential skills base.
The web site has a plethora of information, tutorials and examples that are easy to follow and use.
Summary of Section
Market Selection
Identifying and Selecting a Market Niche
This program teaches you; To utilize Google AdWords to its fullest by spying on potential competitors. He goes into quite a lot of detail making it easy for a new affiliate to follow and do.
For example he uses the dog training market segment to illustrate how you can analyse and choose your market. Thus helping you to understand how you could identify a niche market for yourself.
Determining the Market Viability
Gives you a simple method; Of evaluating the selected market’s viability. Based on the outcome of this method you could reasonably determine whether you could potential earn money in this market.
He uses 9 criteria of evaluation, namely:
Overture Inventory
- Number of searches in the last month for your main keyword
Number of Yahoo and Google Groups
Number of postings within groups
Blogosphere
- Number of blog postings
Existing Products
- Number of web sites directly related to the product you are interested in
Bids
- What is the top bid for the top 3 sites?
Sales information
- Based on bid values, what is the estimated sales price and could the product be sold at the value?
Product Competition
- What are the competitor prices for similar product?
- How many competitors are there?
Supply / Demand Competition
- Calculate your supply / demand ratio based on figures collected above
There are various examples to help you evaluate your market.
Determine the Viability of you entering this Market
Here you will go into more depth in terms of analysing a particular market, by looking at the following factors:
- Market size
- Existing products or new product?
- Buyers in this market
- Competitor level
How to Research and find Hot markets
This section teaches you how you can potential exploit existing markets by looking at:
- Online search trends
- Site rankings
- Product sales and
- Other statistical information
Traffic to your web site
This section covers the following areas in detail, with examples to follow:
- Selecting your niche
- Setup your Blog
- Adsense
- Article writing and submission
- Press release
- Social blog
- Classified Ads
- Automated bookmarking
- Creating a lens
- Using Search Engine friendly directories
Conversion from Visitor to Buyer
On the web site there are various tutorials to help you get your web site visitors to buyers. The examples are easy to follow and detailed enough.
Conclusion and Recommendation
ProfitLance have a thorough step-by-step method with loads of easy to follow examples for a complete newbie to internet marketing.
There is also website setup for you when you join to help you on your way.
ProfitLance is an excellent internet marketing program and a definite recommendation for new affiliates or existing affiliates that are struggling to make it online.
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