The Associate Reference

Written on October 17, 2008 – 1:42 pm | 222 views | Posted in Search Engine Ranking by amauser (Who am I?)

Backlinks Are The Key to Traffic

Creating a great website is only part of having an Internet presence.  If no-one can get to your site when searching then you might as well not spend any time creating your site.

One of the most important things that you can do to have an effective web presence is have other web sites link to it.  There are two different types of links, reciprocal links and one way links.  Both are simple and effective ways to build site visitors but one is much more effective than the other - one-way links.

Reciprocal backlinks are when you link to a web site and that site also links back to your website.  This was a common type of linking a couple years ago and is still commonly used.  Many site owners get great traffic by participating in a link exchange service or system created specifically for reciprocal backlinks.  A link exchange is a group of website owners that exchange links with each other.

One-way links are just a link to your site from another website without the exchange.  In some cases you may agree to exchange backlinks to different websites which is referred to as an n-way link exchange.  This type of linking is thought to be by most experts to be more valuable than reciprocal links..  However, it often is very difficult to get a one-way link.  There are three key strategies for getting one-way links: submit your website to directories, give away something needed that includes your link, pay for a link on another high ranking site.

1. Generating backlinks by submitting your website to directories is often free unless you decide to upgrade.  Directories are special sites that list other websites that viewers might be interested in and are normally hand edited so they have additional authoritative weight in the search engine algorithms.  There are software packages that can help with the mundane process of filling out directory web forms.  One of the least expensive is Directory Site Submitter.

Directory Site Submitter will allow you to create and manage multiple projects with multiple websites per project and then help you submit to over 400 free directories.  The backlinks from these websites will be important for SEO reasons more than actual traffic.

2. One of the best solutions is to give something of value away that includes your link.  Articles are very popular since so many people need site content.  They are cheap to produce and are effective at drawing one-way links to your website.

3. Steer clear of buying links on websites for SEO purposes.  It can cost up to $100 a month or more to put your link on a high pagerank site and it still may not be counted in the search engine algorithm.  Google has repeatedly said that buying direct links will not be of benefit for SEO.  However, you might still use this technique to drive traffic from a high traffic site to your web site.

The real truth is that if you are trying to build  long term income, it is going to take some time before your site becomes profitable.  A long term strategy for a web site may take six months or even a year for it to start generating income.  It is also essential to start getting back links immediately.  Choose your links cautiously.  Make sure that you are not choosing links from low level websites, scraper websites or backlinks from bad neighborhoods.

Remember, in today’s competitive Internet environment, if you would like a successful website then you have to do at least as much or more SEO than the web sites on the first page of search engine results.

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Tags: backlinks, directory submission, links, pagerank, search engine optimization, Search Engine Ranking, seo

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