I’m not sure whether the proper term is Twitter or Tweet, but I do know I’m enjoying it! But should you get involved? From a business perspective, is it worth your time?
I shared in another post that I’m seeing definite, bottomline results from the tweets I’ve sent about products, signups, etc. But are there other advantages as well?
My friends Paul Colligan and Alex Mandossian think so. They put together an excellent podcast (aka audio) on the topic. You can listen on their Marketing Online Live site.
Two items they bring up are definite winners from my perspective:
1. The concept of Rapid Informal Intimacy - getting to know people a little at a time on a personal basis. It’s what we do in “real life” as we get to know our fellow workers - over a cup of coffee, as we pass in the hall, as we have lunch. Twitter simulates the water cooler in the online world.
The old adage that people need to know, like and trust you before they pull out their credit cards holds true. What better way for them to get to know you than through short tweets? They hear what you’re doing, thinking, planning. And they get to know you in a non-commercial environment.
2. Byte-sized information. I love byte-sized because none of us have as much time as we would like. We are conditioned by television commercials to get information in 30-second increments. So when we can provide people with useful information in small pieces it’s a win-win situation.
Since no one has any time to spare these days, everyone appreciates getting snippets they can digest immediately, rather than longer items they have to read. Could you give a course using short tweets? Give a tip of the day? There are endless possibilities!
So should you get involved with Twitter? My advice is an emphatic yes! Sign up, follow a few people you admire and like already, and turn on notifications for those few. Send out a tweet yourself at least twice a day for two weeks. I predict you’ll become a strong believer in a short time - and enjoy every step of the way!
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