What is an expired domain and how can it help you in your internet marketing endeavors?
Put simply, an expired domain is a domain that hasn’t been renewed.
There could be a number of different reasons for this – possibly the owner forgot to renew the domain, maybe their domain registrar didn’t remind them (or the contact email address had changed in the year or more since the domain was registered), maybe the domain owner bought the domain intending to do something with it and then changed focus. There are lots of different reasons why a domain name has expired.
So what’s in it for you?
For a start, it’s generally considered that the older a domain name is, the more “important” it is. By definition, a domain name that has expired has been around for a minimum of a year, so it’s older than buying a new domain.
Secondly, if the domain has actually been used, there may be existing links to the site. It is likely to be indexed in the search engines as well.
The icing on the cake is if it actually has a Google Page Rank.
Yes, you read that right. There are a lot of expired domain names that have a Google Page Rank and even attract traffic.
The trouble is, you’re not the only person looking for expired domains. The best of them are purchased the very second that they are put on the market.
Which means that if you are thinking about buying one or more expired domains either for your own use or to quickly “flip” and resell to other people, you will need to act fast.
The best way to achieve this is to use one of the online services that will show you a targeted list of domains that are due to expire soon. This gives you a head start and allows you to snap up the domains you want as soon as they’re released back into the pool of available domains.
You can find one of the best services for tracking down expired domains here.
The Free Site
