Why is There Google Sandbox?
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What is the Google Sandbox Issue?
Webmasters found that the new websites optimized and having number of inbound links were not ranking well for the selected keywords. It was discovered that after being showing in the search result for two weeks, webpages ranking were either decreased from index or ranked low for the target keyphases.
The websites were losing the high SERPS positions, whereas previously low-ranking websites had the opportunity to rank near the top for their keywords. This provided the evidence of the Google Sandbox that gave the chance to the Search Engine expert and Search Engine Marketing Specialist to understand what exactly the Sandbox effect was.
Possible explanations for the Google Sandbox effect
“Time Delay” factor is the most common factor of Google Sandbox effect. This ‘website aging’ principal has got very importance because the web masters discovered the issuse of Sand box after defined period of time. But , it is an artificially imposed punishment on the web sites.
According to the ‘Link threshold’ theory, a certain amount of quality/quantity and the age of the inbound links will prevent Sandbox effect.
How to discover whether your web site is ‘Sandboxed’?
When your website does not appear in any of the SERPS for the desired keywords or if the results are not satisfactory though there are inbound links and proper on-page optimization then the website is definitely Sandboxed.
Search engines will provide most relevant information to their users. SEO researchs and design complex algorithms to conjecture relevancy of content for different keywords.
The Sandbox limited the new sites; the problem diminish on the basis of timing of the web sites but on the link URL history. According to the ‘Allegra' update websites that were continually being optimized when they were in the Sandbox began to rank quite high for desired keywords when the Sandbox effect ended.
- SEO technology strategies to minimize your website’s ‘Sandboxed’ time
- Start promoting the website the moment it is created.
- Find a low-intensity and long period link building method.
- Avoid black-hat techniques.
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Tags: search engine marketing, search engine optimization, Search Engine Ranking, seo
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