What’s the one make-it-or-break-it item that your online business needs to make it stand out and become a huge success?
The perfect domain name!
The domain name is what people type in when they want to get to your site – it’s the part that comes after the http:// or the www. It’s your web address. Having something they won’t forget without having to look it up every time or keeping it in their bookmarks, to be lost among the all the other addresses, is the best thing you can do to get visitors to return to your site and word-of-mouth free traffic.
It’s said that all the good names are gone, but that’s about as as incorrect as you can get. Here are a few simple guidelines that will make your domain name — and your business — a memorable and popular online destination.
1. Choose a .com
The first rule is, go for the dot-com domain extension, which is typed as .com. This is the Main Street of the virtual|online world, and the one that most people will type in regardless of what your domain extension actually is. While .net and .org were popular for a while, and then .us, .biz,.info and .name took the stage, people always revert back to .com — regardless of how many different country code top level domains are launched into the mainstream, like .cc, .ws, .to, .cn and others.
2. Choose A Memorable Name
Your domain name should match your business name, if possible. So if your flower shop is called Felicty’s Flowers, you want to get felicitysflowers.com, assuming it’s available. If that domain name isn’t available, try adding a dash, like felicitys-flowers.com or a secondary descriptive word like felicitysflowersonline.com or prettyfelicitysflowers.com. If you’re creative, you’ll have no problem coming up with a name that matches your business name and is one your customers will easily remember.
Remember that if you use a dash in your domain name, which some Search Engine Optimization experts say attracts more free traffic to your site, you have to mention the dashes if you use your domain name in an audio product or commercial; so it would be “felicitys dash flowers dot com”.
Most people typing in your domain name later will not type the dashes.
3. Get another variation
If you’re fortunate enough to grab a great domain name without the dashes, then you might want to get the same name with dashes between the words as well. You can put both of them up on your server as mirror sites to get the benefits of Search Engine Optimisation as well as the ease of typing without the dashes.
You may also want to consider getting the .net or .org variation or even another extension or two to use as sister sites for your main dot com site… perhaps you could place your forum on the .net, or use your .com for your main product and .net for your business background information site.
Even if you’re searching for a domain name that you don’t really think will be available, using your creativity and trying a variety of word combinations will allow you to lock down an unforgettable domain name that will attract people to your website.
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