The Associate Reference

Written on December 29, 2007 – 10:02 am | 186 views | Posted in Web 2.0 by admin (Who am I?)

Efficiently utilizing the services of Web 2.0 is very essential for an affiliate marketer. So start making use of it if you still are not because the traffic to your site can be greatly increased by the use of it. What’s more, it doesn’t cost you a penny!

The number of hits to your website is the most important aspect of your business online. As such, their cost is only increasing with each passing day. So most of the entrepreneurs of online business have clung to Web 2.0 to get an edge over other competitors, and to stay ahead in the market. If you refrain from using Web 2.0, your competitors won’t.

On all the blogs on marketing, you’ll find that Web 2.0 hold an important place. This Super Market 2.0 video explains, in a fun way, what web 2.0 is.

As you may have concluded, Web 2.0 has given internet marketing a new definition, and has resulted in the web being transformed from a static data collection source to virtually a hub of assembling of million of people to gain knowledge.

What is the implication? Only that the marketing rules are subject to constant change. People access the internet for knowledge, and we as marketers can influence them a great deal. Days are gone where a big company dominated our minds. This is primarily because on the internet, everything is there and is open to discussion. No single individual or company can now claim control over the knowledge that people desire. Each individual having access to the internet can form an opinion which will be respected by others.

About 2 years ago, BBC came up with the headline “One blog created every second…” So just imagine the rapid pace in which the web is growing, and what it must be like now, two years later. The web is open to interactions. Wikipedia is a free encyclopedia on the internet where any person having access to the net can go and change its meaning, thus helping in the evolution of the society. As Napoleon had said that truth is nothing but something that most people adhere to. YouTube is another such instance where people can share their videos with the rest of the world without any cost; some of them more intriguing than what you might have seen on the television or other media. The best example of people striving to gain knowledge can undoubtedly be linked to the success of Google, where people just click and link to their destination. SEO’s believe that Google does this to boost their PR Ranking.

Whatever it be, the fact remains that the web has made available to us access to free knowledge. We extend you our warm welcome to be a part of the revolution called Web 2.0 to share knowledge with global people, thus allowing you to use your freedom of speech and voice your opinion.

The use of Web 2.0 to take advantage of the rising popularity of the internet has revolutionized the internet. Affiliate marketers are making use of blogs as the main medium to considerably boost up their image and ranking. Given below are 6 arguments why you should blog:-

1. Blogging is fun: Indeed, it’s fun blogging! Just creating your own blog and sharing it with the public without restrictions, and using your creativity can be exciting. Openly speak whatever you want to. What’s more interesting is that strangers can even comment on it, so both these information and comments combined make enough material for search engines.
2. Blogging is very cheap: Some highly popular blogs are available to users for free. Word Press is a blogging platform that comes with advanced features and hosting of the web at a very low rate. In around $100 you can get a personalized domain with blogging pre-enabled. Free blogging is not bad, but not generally recommended because you don’t retain the ownership of the material that you have published. Rather, the copyrights lie with the blogging company. Plus, you can’t say for certain till when they will remain costless.
3. It’s quick and simple: Blogging is as simple as using notepad. Blogs allow you to write text, add photos, upload videos, and edit unnecessary material. There are also a huge number of themes available with can give your blog a completely new look.
4. Blogging enhances your product’s image: Normally, people prefer dealing with people they know. So blogging gives your company a huge exposure and creates awareness among the target customers. By going through what you have posted in your blog, they get a fair idea of what your company is all about. So it creates a personal attention to those potential customers as they can comment on your post, and you can reply to their comment.
5. Your blog turns out be an asset to the net: A few sites to blog virtually gets loads of readers daily. Google Adsense is an advertising medium that can generate more reads for your blog. Affiliate marketers are benefited as once the popularity of your blog increases, it is put in Google PageRank where your blog can be hyperlinked from many related blog sites from where you wish to get promotion for your company.
6. Search engines show up blogs frequently: Many forums of SEO claim that staffs of Google are bloggers themselves so they show up blogs quite often in search results. Though there is no evidence for this, the search results often prove this. If you regularly blog then chances are bleak that your blog won’t show up in search results related to your blog as Google monitors blogs to add new websites to their database.

So just go for blogging! Some very popular blog sites that you will do well to look through and learn from are Friday Traffic Report, ProBlogger, Super Affiliate, and Affiliate Watcher.

Authority Black Book is an ebook which is indispensable if you wish to learn various marketing techniques for your blogs, increase traffic and generally make your blog very popular within a short span of time.

Web 2.0 is a dynamic system that is user-friendly, and creates room for your community online, and attracts people to read your blog. For example, Wikipedia believes in mutual trust and confidence, which can be concluded by their practice of allowing people to read and edit information in the online free encyclopedia. Actually, ever wondered who wrote the Britannica? Do you really care?

Empowering your customers

If you have built an image for your company, enable the customers to recommend it to others. It has been found that people react positively to a friend’s recommendation more than that of a salesman of the company. So spending money on ad banners is a waste. Give customers the freedom to paste the banner of your company in their blog. Link a “Tell a friend” option to enable such a recommendation. The customers should be made to feel that they are an integral part of the company!

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