Do Squeeze Pages Still Work For List-Building?
Should you use a “squeeze page” on your website, or have these pages lost their effectiveness?
The “squeeze page”, or “forced opt-in”, offers a bribe (often a report, audio, or video) in exchange for the visitor’s contact information (most notably their email address).
This technique still works like magic — as long as you do it carefully, and offer a “bribe” that is truly appealing and valuable to your visitors.
Considerations you should take into account…
You know it’s important to grow your e-mail list. The bigger the list, the more people will see your offers, and the more money you will make.
The challenge in today’s internet marketing world is it’s harder than ever to convince people to opt in. A squeeze page is probably the best list building tool available, but you must be careful. Using a squeeze page the wrong way can hurt your business more than it helps.
It’s best to use a squeeze page on a site that is built to sell one product. For example, if you have a site that features a sales letter selling a particular product or service, placing a squeeze page in front of the information about that product or service is a good idea. This keeps readers from being distracted; it sifts and sorts potential buyers by level of seriousness; and it gives you a list of interested parties that you can go back and market to repeatedly.
The worst thing you can do it use a squeeze page in front of the wrong kind of site.
Don’t put a squeeze page in front of your portal site, your branding site, or your blog. Putting a squeeze page in front of those kinds of sites does not make sense. Those sites have a very different purpose than sites that are intended to sell one targeted product or promotion.
Just keep in mind that your squeeze page is a barrier to what is behind it.
For direct response sites, it’s a valuable tool; used on other kinds of sites it may simply be a turn-off to your customers.
When you’re marketing to a targeted audience, and offering strong “ethical bribe” such as a video, audio recording, or special report, your squeeze page can be a valuable list-building tool.
The growing problems of spam, viruses and spyware have made people more reluctant than ever to give up their name and e-mail address.
The bottom line: squeeze pages work. I use them, and I think you should do. The key is to use them in the right situations.
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Tags: double opt in, forced opt in, marketing marketing world, squeeze page
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