What is Facebook and Why Should I Care?

Written on November 12, 2007 – 4:02 pm | 181 views | Posted in Web 2.0 by Matthew Loop (Who am I?)
by Sam B. Goldberg

The answer is the hottest online social activity site, the vanguard of Web 3.0 (beyond Web2.0) and the semantic web revolution, Facebook. Facebook, which is three and a half years old, has seen its popularity explode in recent months - and the business community is desperate to get a piece of it.

Microsoft, Yahoo! and Google reportedly were locked in a bitter behind-the-scenes battle over buying a prominent piece of Facebook - with Microsoft left standing victorious with a 1.6 percent stake for an astronomical price of two hundred and forty million dollars - shooting up the total Facebook value to roughly fifteen billion.

What was behind paying that big a price for so little a share? The answer lies with the vast majority of Facebook’s users, who are the next generation of computer users. Microsoft does not want to lose its claim on them - especially with Google’s relentless marketing maneuvers over the past few years dominating the online field. So the company that Bill Gates built has no choice but to show Facebook the money.

It’s also a major win for Facebook’s continuing growth. The company will be doubling its workforce in the next year and will be aggressive in its international expansion. Facebook is also expected to announce a new advertising system very shortly. “We were very fortunate to have a lot of folks interested in a partnership with us around advertising,” said Owen Van Natta, chief revenue officer of Facebook.

So why are online marketers falling all over themselves to get to Facebook? With fifty million active members and an amazing two hundred thousand more signing on every day, Facebook’s one-of-a-kind social networking interface is a pioneer of Web 3.0. Their systems operate entirely online, independent of your computer’s OS. Facebook is a cheap, easy and fun way for users to entertain themselves and their friends, thanks to the more than five thousand unique free tools developed for Facebook since May of 2007. Who can resist throwing a chicken at a friend, doodling on a Superwall, or dedicating a song to a would-be partner?

Of course, major players like Microsoft and Google aren’t interested in a friendly Superpoke. They’re in it for the money, so clearly they believe there is a huge amount of it to be made on Facebook. But with computer biz giants throwing hundreds of millions of dollars at Facebook, how can individuals and smaller marketing firms avoid being priced out of the market for internet marketing’s newest must-have tool?

What it does involve is new, ground-breaking Facebook marketing software that can deliver anyone’s marketing message to the sea of users just waiting for something new to happen. The Stealth Friend Bomber, Facebook Edition is one such software package that works automatically as a Facebook Bot to send Mass Friend requests, Mass Friend Messages and Mass Friend pokes. It’s a Facebook Friend Adder that takes the work off your shoulders and lets you get on with your business.

With Facebook clearly emerging as the new standard for both technology and the marketing on the internet, the challenge is clear. Savvy marketers need a set of software tricks tailored to reaching the millions of users of the internet’s hottest and fastest-growing social network.

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