Have you read, studied, perhaps even trained on the sales techniques offered by the best salespeople out there yet they just don’t seem to work when you do them? Are you frustrated and confused as to why and how that could happen? Whether you’ve studied Zig Ziglar, Tom Hopkins, Jeffrey Gitomer, Neil Rackham, or any other of the biggest names in sales training there is one thing you know beyond a doubt, and that is that there is unequivocal evidence that what they’re saying works; but somehow it isn’t working for you. And the fact that it isn’t working for you has you in an emotional frenzy because you need sales and you need sales now. First, calm down and accept that it isn’t your fault and it isn’t their fault that it isn’t working for you. I’m going to help you to understand that there is a perfectly logical reason this is happening to you, and that there is a way for you to overcome your challenges.
This may be a big secret for you. But there isn’t one single selling system that works for everyone. Plus there really isn’t anything new about any of the selling systems that exist today. Selling has been happening since the birth of man and we’ve been doing it pretty much the same way all this time because humans respond to the same things now as they did then.
There is a selling system that will work for you unless you happen to be one of the rare few who simply aren’t wired for sales. Any selling systems can work for you. What will work best for you is the whatever resonates with you because it’s closest to who you are.
You’re born with a personality. If you’ve had children or a sibling you understand that each of us are our own person from birth. That isn’t to say that we haven’t been heavily influenced by those around us because we have, but children raised in the same environment with the same parents still have very different thoughts and behaviors.
Why is this difference important? The differences in our natural behaviors are very important because when we try to do things that aren’t comfortable to us, or that are in conflict with our natural behaviors we do them poorly. It doesn’t matter how often we try to force ourselves to fit into behaviors that aren’t right for us we just won’t ever be able to pull them off well.
When you try to do things that don’t fit with who you are you send out mixed signals. You may have experienced this yourself where a salesperson said the right things, did the right things, but there was just something that set alarms off in your head. Instead of thinking the salesperson must be new your instincts were telling you that there must be something wrong with the offer or whatever was being sold and that’s why the salesperson was sending out these mixed signals. It wasn’t that the sales technique was wrong it was how the sales technique was implemented.
Does this mean you’re doomed because you don’t have the right natural behaviors and motivators? Usually not, but it does mean you need to understand your natural behaviors and motivators so you can adapt whatever sales system you want to use to fit you. When you do that your sales success will automatically increase.
