The topic of this article is customer-referential accomplishment-measurements. After discovering the main aspects you will read about a real project in that field. In the framework of a quality-management system, I would like to show how measured data and successful actions belong together
In order to spare time, the scarce resource, it is very helpful to bind external know-how for important projects. The daily work in a small business can already be very high and often times almost impossible to do necessary additional work all by oneself.
Success-strategy No.6: Let your business be assessed by your customers. The perception of your business from view of your customers shows, provided you measure these results well, their opinion of how well you are doing.
Tools: You can take customer-surveys, conduct focus-groups and keep track of the acknowledgment and complaints you get.
Very strong success-drivers and starting points are: Accessibility, customer-loyalty, products, services, reputations, sales and customer service-performances.
Tip: My most successful customers concentrate on one point at a time, then optimize and develop that in such a way, that it becomes a substantial benefit for all.
A real project
In a small business from Germany started a project to improve the image and accessibility of their website. The internet marketing department of Arguna Consulting worked out the strategy in order to secure the success of the project.
How it all began The small business owner got in contact with us, in order to increase the success-promising and strategic starting points “image and accessibility” concerning prospects. The homepage was not doing very well.
First we developed together a strong project-plan and some worthwhile goals. At the same time we produced an inventory of the current situation concerning online image and attainability.
A project-team was put together. The project-team was composed from altogether 8 internal and external experts: In this case they were two CEO`s, the sales- and the marketing manager. Arguna Consulting took over the project-management and developed the internet marketing strategy. A web designer, a programmer and photographer came to it us from the outside as well.
We carried out an inventory of their present state concerning attainability and image and determined the most success-promising basic approaches. Besides other things, it was the ranking of the existing homepage in Google, Yahoo! and MSN; another point was the conversion and the relationship of visitors to real prospects to customers.
After a series of constructive meetings and a thorough investigation, the new niches and markets were found. In the further course, much was written, designed, creatively photographed and programmed. A competitor-analysis and the web code optimization were carried out additionally. “Last, but not least” we transported the value-hierarchy of the company into the company-philosophy, vision and mission.
The project-management provided a convincing capacity to work for all participants and pushed useful structures. That led to an efficient work-division and very few competence-fights. Little later, this was concentrated and intensive phase successfully finished, and the brand-new home page went online.
After two weeks, the accessibility of the small business in the market had risen by fabled 1300 percent and the potential market share had been increased by 310 percent! In this short time period of 14 days spoke an exceptionally high number of new prospects with the small business. A multitude of offers were send out.
These measurement and metrics could be won from the analysis of the business-internal accomplishment-indicators.
That is the end of the beginning and the continuation remains exciting
Our current results: Thorough and serious working in all project-phases has been absolutely approved. This small business can have realistic hope to come to their Break-Even-Point of its investment before the previous planned-out date.
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