The Associate Reference

Written on August 2, 2007 – 8:45 pm | 175 views | Posted in Google AdWords by admin

A critical success factor in affiliate marketing is getting highly targeted traffic to your website, your landing page or other promotional endeavors. The success of any website does not rely entirely on the site itself. You may have a terrific idea for a website, offer an excellent product or service, or have an exceptionally well designed site with superb content, but if you do not use the right strategies to market, your site would not attract the high traffic you need. Attracting tons and tons of targeted traffic is a task that should be taken seriously for any site to succeed or make a profit. There are several highly effective internet marketing tools that help an affiliate marketer to drive traffic to his website. Most important among these tools is Google Adwords. Adwords is one of Google’s advertising services.

How does Google Adwords work?

Google is the largest search engine on the web receiving over 300 million queries each day through its various services. Being the top most search engine, webmasters would like their websites to rank high on Google’s search engine results. A high rank from Google for a webpage would mean high traffic for that website page. The search engine results page is also a great venue for advertisers to promote a product or service through ads and links. Consequently, Google launched its Adwords service, as a way for businesses to advertise products and services to a targeted audience. Google Adwords can guarantee instant traffic. As part of this service, Google displays relevant text based ads within its search engine results page termed as “Sponsored Links”. Whenever a particular keyword is searched on, these relevant links appear in a separate section giving excellent exposure to the sites listed.

How to use Google Adwords?

First, you have to open an account with the Google Adwords Service. Registering with Google Adwords is free. Then, you should indicate your target language and country. This is important because you would not want your products advertised in countries where your product or service cannot be sold. Afterwards, you should now create an ad group. This involves designing the ad, selecting keywords and determining maximum cost per click that you are willing to spend and defining bid amounts. The most important step in creating a successful Adwords campaign is selecting an effective title tag that will catch the attention of your target audience. The title tag, generally a short phrase, is the most important part of your Adwords campaign so make sure that it is attractive and catchy. You need to describe the website clearly and accurately. The most effective advertising campaign conveys a crystal clear message to the target audience. With a clear message, you will be attracting qualified leads, which can eventually convert to sale. Thus, the importance of selecting the right keywords cannot be overemphasized.

You need to test the effectiveness of various Ad campaigns so that you get the maximum conversions for the ad spend. There are keyword variations you can adapt to reach more prospects. Using these varieties, misspellings and derivatives can help increase the chance of your ads being served. Broad match is targeting keywords in a loosely defined manner. Here, the ads appear based on the keywords that have been queried by other users as opposed to exact match, which calls for the keyword to match the query exactly. Meanwhile, a keyword phrase set to phrase match will only appear when the exact phrase is searched on. A negative keyword is helpful in filtering unrelated pages.

After you have decided on what title tag to use in your ad, you must now define a budget in order to maximize exposure. Google Adwords recommend a daily budget for each campaign. However, you should decide on a budget which is suitable for the specific ad campaign as well as your affordability. You should also determine the maximum cost per click. Google will offer a recommended cost per click, but you do not have to stick with this. Usually, a number one position is not ideal as it can also attract unwanted traffic and useless clicks. A number two or three position is better for higher conversions as it can filter useless clicks and provide traffic with a higher conversion rate.

Beating Adwords ebook was created to increase the online earnings of affiliate marketers using Google Adwords as an advertising platform. This ebook is intended for people who are beginners to Adwords and also people who are at an intermediate level. This is a product of Kyle and Carson, guys behind the highly popular Wealthy Affiliate University.

Google Adwords is an excellent strategy and tool in giving your site maximum exposure and targeted traffic. But, you should not rely entirely on Google Adwords for your advertising campaigns.

No tags for this post.

Related posts

• No related posts.

ShareThis  |  Email This Post  |  Print This Post  |  Subscribe to It!