The Associate Reference

Written on July 15, 2007 – 11:00 pm | 487 views | Posted in Affiliate Marketing by admin (Who am I?)

In your affiliate marketing, when you are creating a sales copy for an affiliate product, web visitors first skim a sales letter. During such skimming, if they come across a few attention grabbing items, then they may stop skimming and start reading the sales letter.

Writing a short sales letter is not a solution as long sales letters have a better conversion. You can also present the features and benefits in an elaborate manner so that a visitor is convinced and get the “Buy” mood.

With a long sales letter, you can still arrest the attention of the skimmers. The following are some of the ways that you can profitably employ:

1. First impression is a lasting impression
   Your ad copy should look professional. The reader should want to read your letter, should feel compelled to read your letter . A misspelled word in your heading can turn off a potential customer. Why would one buy from you if you don’t take care of details? What should your customer expect from your products, or even your support to the product later on?
2. Headlines and Sub-headlines
   Use a lot of headlines and sub-headlines to easily catch your visitors’ attention. Expand on the benefits and features of your product. Have a sub-headline on each benefit. Your readers may want to read further if they find your headlines and sub-headlines interesting.
3. Pictures and Graphics
   Use pictures or graphics that show your product and bonuses. They will make your product more concrete to your visitors. Pictures and graphics also easily attract one’s eye and make him wander on the graphic object.
4. Fast loading of Graphics
   Be sure your graphics load fast and the links are working correctly. People don’t want to wait. This is true especially if your graphic is at the top of your sales letter, and your whole web site will only be shown after downloading that picture.
5. Short sentences
   Use short sentences or sentence fragments. It is easier to read and understand short sentences than long ones. Very lengthy sentences may itself dissuade the visitor from proceeding further as he will realise the degree of difficulty in reading your sales letter.
6. Text Font and color
   Use color, bold, italics, underlining to highlight important words and phrases. However, use them sparingly. Too much of them may look like you are hysterical and will turn away potential buyers.

Use highlighting near the area where you want to have your visitors read more. You may want them to read the features or benefits of your product.

7. Highlight Product Benefits
   Pick the three most powerful and appealing benefits of your product and repeat them in various parts of your sales letter. At the same time, be careful not to make it too repetitive and boring. This will help your visitors easily remember these benefits. Just be sure to rewrite them, so it won’t appear that you just copied and pasted them in your ad copy.
8. Bulleted Features List
   Use bullets to list the features and benefits of your product. Bullets make reading easier making your visitor read more.
9. Postscript
   Use a postscript (P.S. and P.P.S.) at the end. This is some of the most read sections of a sales letter. You may repeat the strong point of your product, remind the bonuses included, or emphasize the urgency for the prospect to take action.
10. Buy Button Placement
    With a long sales letter, place buy buttons at different places of the letter. Your prospect may have been convinced to buy early on, so provide them with the opportunity to do so. You should capitalize on the prospect’s Buy mood immediately lest he changes his mind later on.

With lot of eye-catching phrases and other techniques discussed above, you can really make a visitor take notice of your sales letter and make him / her stay and read the sales letter long enough to get convinced enough to buy your product.

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Tags: Affiliate Marketing

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