Introduction To Internet Marketing Basics
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In this chapter, I will introduce you to various internet marketing basics and concepts that will be very useful in later chapters.
You, as an Internet Marketer, has to live with the fact that internet is a huge community of people. Whatever be your niche, you are bound to have competition. But, depending on the niche, the online competition may, either be intense or moderate. The secret to success in online business is knowing how to stand out from the crowd and capture the niche or attract business.
The good news is that there are many things you do not need for online success. These things include:
- A massive advertising budget
- Expensive graphic designers
- Making your company a household name
- An elaborate base of operations
- 80-hour work weeks
What do you need, then? You need to work smarter, not harder.
Running with the giants
There are top competitors in every industry. Microsoft dominates software, Google rules search engine technology, McDonalds is the emperor of fast food. However, the Internet is a level playing field, and your company can appear as big and established as you want it to be. You only need a fraction of a percentage of the online pie to enjoy business success.
Search engine placement is still the best way to gain exposure for your Internet business. In the beginning of the Internet, the practice of keyword stuffing, i.e., placing irrelevant or excessive keywords on web pages to achieve a higher search engine rank, was prevalent. Today, though, search engine technology is far more sophisticated, and there is no “magic” formula to ascend the ranks.
How do you get high on search engines and compete with the top Internet businesses in your industry? All you really need to do is keep it real. Make your website informative, interesting, and ever-changing, and you will score high with search engines. Of late, ever changing has become a norm. You are sure to win if you can make your site dynamic.
The latest technology to achieve search engine prominence is through the use of Web 2.0 techniques. It also makes your site dynamic and ever changing which is what the search engines want. If you use Web 2.0 compliant social marketing techniques through the right delivery partner, then search engine robots would come calling on their own to your sites.
Today’s “secrets” for top search engine ranking include:
- Strive to provide visitors with real, useful, and interesting information that makes your website not only a great selling tool, but a great place to visit and spend some time.
- Plant hooks on your pages for the search engines that are related to the information on each page.
- Build buzz and word-of-mouth for your business using pay-per-click advertising and other relevant avenues for your target markets.
- Build social buzz through social marketing and using web 2.0 techniques.
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2 Responses to “Introduction To Internet Marketing Basics”
By
Sukhbir (Who am I?) on Aug 13, 2007 | Reply
Hey , This is very informative and good for newbies like me who are the new entrants to this field.
Sukhbir