Exactly What is Google Adsense?

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We shall learn about Google AdSense in this short article. Even for a person who is fully into Affiliate Marketing business, he should plan to increase his income through various sources. Google AdSense is an extremely lucrative source of income. Some of the Internet Marketers have AdSense as the primary or even the only source of income. But, I am completely against the idea of having AdSense as the only source of income. As a matter of fact, you should never rely on only one source of income as it is very risky and an unprofessional model of doing business.

Most of the Internet marketing community is at least somewhat familiar with Google Adsense at this point. Google Adsense can be a very lucrative venture for some so having a better understanding of Adsense is worthwhile.

Google Adsense is the small contextual ads that are published on web sites with the consent of the web site’s owner. The ads are created by publishers that are selling products and/or creating brand awareness. The ads that are created are called Adwords and they are also a Google sponsored program.

Google Adwords and Adsense run hand in hand. Every time someone does a search on Google or one of their partner networks and clicks on one of the sponsored ads, then the person who created that ad will pay Google a predetermined price. This is where the term “pay per click” comes from.

Now the beauty of Adsense is that the person who owns or hosts the web site that the Adwords ads appear on will split the amount of money that Google receives from the creator or publisher of the ad. It is a well guarded secret what the percentage of the split is, and it does vary, but for our purposes let’s say it’s 50%.

If a publisher is willing to pay .40 per click for his Adwords ad, then the host of the website that welcomes Adsense can expect to see roughly .20 every time someone clicks on that ad that appears on their site. The other .20 is kept by Google. So basically, it is a partnership of sorts between Google and web site owners.

Adsense is shown in the most relevant way possible. What does this mean? Well, probably the best way to illustrate this would be through an example. Let’s say Mary had a website featuring women’s clothing. If Mary wanted to monetize her web site with Google Adsense the ads that would be shown would all be related to clothing, and more precisely, women’s clothing. If a page of her site was dedicated to women’s shoes, then the Adsense ads appearing on that page would be for women’s shoes.

So how is the price per click determined? This is where the Adwords side of the equation kicks in. Adwords publishers bid on keywords. The more lucrative or sought after a keyword is, the more the publisher will be willing to pay for each click. Keywords range anywhere from a few cents to in excess of $50 per click.

It is not very hard to see how someone with a web site that generates a decent amount of traffic can make some nice money by putting Google Adsense on their site. Many Internet marketers will create web sites with specific content for the sole purpose of attracting high paying Adsense ads. Top Internet marketers can earn in excess of $10,000 a month on Adsense, and you can too!

As an Affiliate Marketer, you too can benefit from Google AdSense. Here, we shall see two different arguments, for and against Google AdSense appearing on an affiliate products page.

As per one argument, on pages where affiliate products are advertised, if AdSense is also shown, then it draws people away from clicking the affiliate products shown. In other words, instead of earning, maybe, $75 if the person had clicked an affiliate product, you are earning, maybe, a few cents through the AdSense click. So, as per this argument, AdSense is bad on an affiliate page.

As per the second argument, if a person was not interested in purchasing any affiliate product, then he will simply go away from the page or even from your website. Under these circumstances, if you had Google AdSense, you could at least give a chance to the visitor to click a Google ad, thereby, earning you a few cents in the bargain.

My suggestion is that avoid AdSense on a sales page. Also, try to position AdSense at a less conspicuous place on a page which features an affiliate product review, etc. Here, you are giving a chance to the visitor to click an Google AdSense ad but, at the same time, you are retaining the attention of the visitor on the affiliate product review, in question.

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